If I just used it to push my books that wouldn’t work, so you have to tweet interesting content that attracts like-minded users. I tweet about geopolitics, terrorism and the writing life. I’ve also found my Facebook author page and Goodreads to be useful social media tools, as well as my website. I make a point of always replying to readers no matter how they contact me. It’s about building relationships and being honest. I don’t use forums or newsletters, because there is only so much time, but I do actively use social media on a daily basis, partly to stay visible and partly because I enjoy the interaction.